Magazine advert analysis - Miss Miller

Magazine Advert Analysis

The purpose of a magazine advert is to advertise the artists new album to the audience. This allows the audience to find out about new albums and releases and brings publicity to the artist. The purpose of advertising in a magazine is to attract a wider audience and create convergence, this would therefore increase sales of the album as different types of audiences will view the album and buy it which will consequently increase sales of the album. A magazine advert also allows the artist to get support from other companies that could push sales further and also links in with other advertisements of the album to create for marketing for the artist. A magazine advert allows the audience to see a representation of the artist that the artist wants the audience wants themselves to be viewed as. A magazine advert also allows the audience to find out about information about the artist such as new singles, the release date and extras included in the album. I have looked at Paloma Faith's album magazine advert and Adele's album magazine advert.

Adele's magazine advert for her album portrays her to be quite shy but serious about her music. The colours used in the advert are black and white and light green on some of the writing. Black and white are seen to be quite classic colours and aren't bold or in the audience's face. This shows that Adele is serious about her music as the advert is all black and white meaning that the title of her album 'Adele 21' is the main focus meaning that her music is the most important aspect of her career as the writing is what we are drawn to look at straight away when we look at the poster. The positioning of Adele is slightly off screen with her looking down. This shows that she is not interested in her look but that her music is the most important thing rather than her appearance, this also shows Adele looking quite sad and emotional. This could mean that she is portraying her music as emotional too from her facial expression. There is also a small picture of what the album is going to look like in the left hand bottom corner, her facial expression in this is looking down again with her hand by her head. This emphasises the point from the main image that she is emotional and sad. Only half of Adele's face is seen in the main image, this shows that she is being modest about her work and isn't bragging about her success at all. Also as she is a successful artist audience's will be able to recognise her from what they can see in the picture without having to have her the main focus in the advert. The font being used is quite basic. This makes it clear to read and is eye catching also as it is in capital letters and a clear font is being used. This makes it appealing for consumers as they will remember the name of the album as it is clear as is the first thing their eyes are drawn to. Overall this magazine advert is conventional to the soul genre as it portrays the artist as weak, emotional and vulnerable and this would make audiences think these themes such as heartbreak will be explored through her music. 

Paloma Faith's magazine album advert portrays her as quirky and different as the different images of her in the advert shows that she has different aspects to herself and possibly her music. She is represented as confident as there are many different images of her, this may suggest that the characters she is playing may have influenced her music or may have some sort of involvement. Paloma is also portrayed as quite sexual as two of the characters she is portraying herself as, are exposing her body in sexual ways.
There are many different colours being used in the advert but the main colour that stands out to me is the background colour gold. Gold connotes the idea of money and being successful which means that Paloma is using this colour to show the success of her career. Also another big colour being used in the advert is the red of her hair, red connotes passion, love and relationships. This shows that her music is going to be based around these things and also explores her unique side as her hair colour is very bright and 'different' which shows that she is a unique artist. Also the colour of the material covering her naked body is white which shows her innocence and purity which portrays her as an individual. All the colours used helps the audience to understand the artist more and about her personality. The main focus on the poster is Paloma dressed up as different characters, she is places right in the middle of the advert which shows that she is the most important thing and the main focus should be on her this is conventional to the soul genre as soul music is about the artists own personal experiences and should express their personality. Also Paloma is portrayed an attractive person as her hair and make up compliment her and make her look attractive to audiences. She also looks well groomed which shows she has money as she can look after her image which shows she is a successful artist. The font in the advert is in a vintage style this portrays the artists personality as Paloma is seen to be quite individual and vintage. The writing is clear to read which means consumers will read it clearly and have their eyes drawn to what it says as it stands out. The font is in white which makes it stand out from the rest of the advert making the text grab consumers attention which would lead to them buying the album. The album advert overall portrays Paloma's personality of being unique and different which is conventional to the soul genre as soul music is meant to be about artists own personal life experiences and to express their personality.

Overall analysing both magazine adverts has helped me learn what to include when making my own magazine advert for my artists album. I am going to make sure that my advert portrays the artists personality and what their music is like, therefore the audiences will get a better understanding of my artist and an insight into their personality.