Photoshoot - Miss Miller

Photoshoot

We took pictures of our artist so that we could use these images to create our ancillary texts such as our digipak and magazine advert. Therefore we can include images of our artist on these which will help to attract audiences as they would recognise the artist from the images and therefore buy the album. The images we take will also help to portray the artist in a certain way as the images will give off certain vibes which will give the audience an insight into what the artists music is like which means they will be intrigued and buy the album. It is important to take a variety of pictures as this means we can have as many as possible in case the images don't turn out very well. This way, we can take loads of different images in different positions of the artist doing different things so that when we come to create our digipak and magazine advert we can use the ones which are best suited and that have come out the best. Having a variety of pictures means that we have a choice of what ones to use therefore meaning we can use the best images we can.

   I have chosen this particular image as the picture shows the whole of the artists face clearly, therefore this would be a useful image to use as audiences and fans would be able to recognise the artist easily if this image was used on the digipak or magazine advert. We took this image in particular as the artists facial expression shows that she is emotional and in deep thought, which would portray the style of her music from the soul genre as it is very emotional and based on real life experiences. I have intended to use this image in the advert, this is because you can clearly see the artists faces which would make it an ideal image to use as the target audience will clearly identify the artist from looking at the advert making them want to buy it. This image will be good on the advert as its a very clear mid shot of the artist which will make the advert bold and stand out as the lighting is natural in the picture, this means that the image isn't too dark but the right lighting to grab peoples attention.

      This image is conventional to the soul genre as it shows the artists facial expression looking emotional, which is conventional as soul music is usually about relationships and past life experiences which means the artist is usually very passionate and emotional about their music. Also this image is conventional as the artist is seen to be wearing unique quirky clothing which is supports the conventions of the soul genre that artists are unique and have their own style. This shows that the artist is confident in herself that she feels she can wear what she wants such as vintage clothing to express herself. This shows that soul artist are expressive and creative as they show their personality through the unique things they wear.
      
      I think this image this image is good as the quality of the picture is good, the image is clear and you can clearly see the artist. This is good as audiences will easily be able to recognise the artist from this image and be more drawn to the album as they will recognise her. The lighting is good in this picture too as it is natural lighting which makes the image much more relateable as it is in a natural setting - rather than being set up. This makes the image good as it makes the image as natural as possible which therefore makes the artist look genuine and relateable to the audience.

      This image will help the audience to build a relationship with the artist as the image shows the artists facial expressions. This would help to build a relationship as audiences would be able to then understand the artist more as they would be able to see her facial expressions and therefore understand how she is feeling and engage more with the artist. Audiences would also be able to build a relationship with the artist through what the artist is wearing. The relationship would be made as the artist is seen to be wearing a vintage style hat and a pink coat, audiences would therefore engage with the artist more as she is seen to be wearing interesting unique clothing which would grab the audiences attention and therefore make them more involved in whats happening. Audiences would also admire the artist from her clothing and look up to her as they may aspire to express themselves the same way she does.

     We took a picture of this particular image as this image shows the whole of the artist including her outfit and the setting she is in. This is why we took a picture of this image as this image would be useful as audiences would be able to understand where the video is based and what the artist is wearing. This gives audiences a clear understanding of what the artist is like and her personality as they can see how she chooses to express herself through her clothing including a vintage hat, boots, a pink coat and ripped jeans. The artist is also seen to be in a tunnel which is a unique quirky place. I have intended to use this image on the digipak as digipaks include personal elements from the artist and other momentums. I am going to use this image and get the artist to hand write her signiture over the image, this will make it a lot more personal and appeal to the target audience a lot more as they will feel they have connected with the artist on a personal level. I have included the magazine advert that i made which is based on this image, the advert includes the artists name, album title and the hit song title in the title. I originally wanted to use this image in a digipak but found out that the image works a lot better in a magazine advert.

  This image is conventional to the soul genre as it portrays conventional aspects of the soul   genre such as vintage clothing and an image of the artist looking emotional in a different and unique place. The artist is seen to be wearing an oversized light pink coat, ripped jeans, boots and a black hat. This portrays the artist as being unique and different as she is expressing her personality through what she is wearing. This is conventional to the soul genre as it shows the artist is one of a kind and unlike any other artist as she has her own style. This is an important aspect as it shows the artist is unique and has her own style which appeals to the target audience as it shows that the artist isn't scared of being herself where in comparison many artists have similar styles, this therefore portrays the artist as being edgy and cool which is conventional to the soul genre. The artist is also pictured leaning against a wall down a tunnel, this is also conventional to the soul genre as she is seen in a unique place in the street. This is conventional as the target audience will be able to relate to her more as they would be able to picture themselves in the same situation making the artist more approachable.

      This image is good as it has a clear shot of the artist which means the audience are able to see the setting that she is in and her whole outfit. This is good because it means audiences will feel they can engage more with what is happening as they can see the setting and therefore pictures themselves in the same place. They will also admire and look up to the artist if they like they she is wearing and aspire to be like her, meaning they are more likely to buy the album if they like the artists style. This image is also good as there is natural lighting being used and its in a natural setting. This is good because it means audiences will be able to relate to the artist a lot more as the image looks very natural rather than being set up with lots of props making the artist unreachable and unrelateable.

      The audience will be able to build a relationship with the artist as the image is very natural which means the artist looks comfortable in the setting, there is natural lighting and she isn't posing too much. Audiences will be able to build a relationship with the artist through this as they will be able to relate to the artist as she looks like a normal person which makes her very relateable to them. Audiences will also build a relationship with the artist through this image as they can see the whole image of her meaning that they get a sense of what the artist is like outside of her music and gain a sense of her personality as she is seen in a different setting.

We took a picture of this particular image as it shows a mid shot of the artists face and her expression, showing her looking happy. This is why we took a picture of the image as it shows to the audience her different expressions and moods as they can see her face clearly. Also the artist is holding flowers which is a scene that was included in the music video, therefore if we decide to use this image in our digipak or magazine advert audiences will recognise the image as it was taken whilst we were filming the music video. The artists face is clearly shown in this picture which means audiences will be able to reocgnise her easily and therefore want to buy the album. We have taken this image as it shows the artist looking naturaly in the street therefore making her look natural without the image looking too staged. I have intended to use this image in the magazine advert from the album as the image was taken whilst we were filming so this would be an ideal image to use as it advertises the music video so that when audiences watch the video it will link back to this image as they will remember it, making the advert stay in their heads more. This would also be an ideal image to use in our magazine advert as it is a clear happy image of the artist which would appeal to a wide audience as they would be more drawn to the album more.

This image is conventional to the soul genre as the artist is holding flowers, this is conventional as flowers as associated with relationships, showing to the audience an insight into what the artists music is about (relationships). This is conventional to the soul genre as most soul music is about the artists personal past experiences and therefore the artists past relationships come into this category. This image is also conventional to the soul genre as it shows the artist is deep thought looking away, this shows that she is thinking about her problems. This is conventional to the soul genre as most soul artists include their own problems and issues into their music making the music a lot more personal to them.

I think this image is good as it is different from the other images i am using as the artist is looking happy in this picture compared to the others where she looks emotional and upset. This makes the image good as it is a different type of image and has a different mood to it, this means that this might attract a different type of audience who find the artists facial expression intriguing. This image is also good as there is natural lighting which makes the image look naturally staged which would allow the audience to relate to the image more as it looks much more natural and clear. 

This image helps the audience build a relationship with the artist as in the image you can clearly see the artists face, this means the target audience will be able to see that the artist is looking happy from her facial expressions. This means that the audience will engage more with the artist as they are able to see how she is feeling in the image making them want to find out more about the video and the narrative to why she's feeling the way she is. This means the audience will be able to build a relationship with the artist as they will start to feel the same emotions as the artist and understand her more. 

We have taken a picture of this particular image as it shows the artist in the bath looking emotional with eye contact with the camera. We thought this image would be good as it is different to the other images we have used as the artist is in a different setting, this would appeal to the target audience as they would see the artist in a different setting and relate to her in different ways. It also shows the artist in the bath which would appeal to the male target audience as they would find the artist attractive and therefore want to buy the album. I have intended to use this picture in my digipak as its a personal image of the artist and digipaks usually include personal images and momentums of the artist, making it more personal. This image would be good to use in a digipak as the artist is connecting with the audience as she is looking directly at the camera creating a relationship between the two.

This image is conventional to the soul genre as the artist is seen in the bath wearing red lipstick, with candles around her with a red towel by her head. This is conventional to the soul genre as the colour red it associated with relationships and love, this therefore agrees with the conventions of the soul genre as most soul music is about past experiences which includes love and relationships. This image therefore shows the conventions of the soul genre as she is portraying to audiences what her music is going to be about. The artist is also seen in the bath which shows her vulnerability as she is stripped naked as she is upset and lonely. 

I think this image is good as it shows the artist in a vulnerable position as she is seen to be in the bath. This shows that the artist is upset and lonely as she has been stripped from her emotions and the water in the bath shows her tears and how upset she is. This therefore shows to the audience how upset the artist is and this is shown through the image of her. This image is also good as the lighting is different in this image than in the others i have, the lighting is dark and the main light is from the candle to the side of her, this makes the image good as it gives a variety to the images i am using.

This image will help the audience to build a relationship with the artist as the audience will be able to see the artist in a different light. This would allow them to build a relationship as the audience will see the artist looking emotional in a vulnerable position meaning that they would be interested in her emotions and feelings therefore taking an interest in the artist.

Taking pictures for my photoshoot went well because we took the images whilst we were filming, which means it wasn't very time consuming as we already had the artist in hair and costume which made it a lot easier to take the images. We struggled with taking different images of the artist in different poses and positions as we didn't want the images to be too similar to our music video as it would be boring for the audience to watch the video if they have already seen what is going to happen. The overall representation of the artist within these images is that the artist is unique and different from other artists as she is seen in edgy cool places wearing vintage clothing and being confident. This therefore portrays the artist in a positive light which would make the artist a good role model for the target audience to admire and look up to. 

Each member of my group, including myself will create our own personal magazine album advert and digipak using our own ideas and inspirations before coming together and creating one group advert and digipak. This means we will be able to include everyones ideas and find out what images worked well on our personal adverts and digipaks to be able to make our final ones the best they can be.

Storyboard - Miss Georgiou

Storyboard

The purpose of a storyboard is to plan as a group what we are planning on filming in our music video. Making a storyboard will allow us to plan into the future and have a clear idea of what we are going to include in our music video, this way when we come to film we will have a clear understanding of what we want to film and how we want to film it eg. with different camera angles. Making a storyboard will be effective as we wont waste time when we come to film as we will already know what shots we are doing and in a specific order, therefore we will be able to use our time effectively to make out shots the best they can be. We will have also planned the camera angle, duration, iconography, characters, lighting, setting etc so we will have clear visuals in our head of what our music video will be like so we can address problems if they occur.

We used the primary and secondary research to plan our music video as we used the results we gathered from our questionaires to help with which setting we were planning on using, the character in the video and also whether it was going to be narrative, concept or performance. This way we could make a music video to best suit our target audience and make it as successful as it could be. We used secondary research such as researching into the soul genre to plan what camera shots and editing styles we are going to include to make our music video most conventional to the soul genre. This way our music video could be as successful as possible as it would follow genetic conventions.

My group and I storyboarded our music video by thinking about what we wanted each of our shots to look like in our music video and drew a picture of them, then we wrote what editing style we were planning on using, the camera shot, the character, hair makeup and costume and the time frame we wanted the shot to go on for. As a group we put together everyone's ideas to create the storyboard with everyone putting in their own suggestions on how we wanted it to turn out.  We shared the responsibility of making the storyboard by Shaun and Lucy were in charge of drawing the images of what we all wanted the music video to look like where as Devon and myself were in charge of filling out the details of the technical information as we had very clear ideas of how we would carry out Shaun and Lucy's visions, we decided on the camera angles, order of scenes and most of the mise-en-scene.

·         - Did you follow your storyboards, or did you make changes? Answer this question after you have filmed

Planning digipak - Miss Miller

Planning Digipak

The main purpose a digipak is to engage a consumer to buy into a product the artist is associated with. This therefore benefits the artist as it increases audiences listening to their created art and are also engaging with photographs of them. It also allows the artist to be represented in a certain manner to appeal to a particular target audience. Most digipaks are very personal to the artist themselves and often can consist of a lyric booklet which can also provide more artist photos in addition to personal stories from the artists point of view as well as 'thank you's' to family members, friends and fans, all of which can inspire them to produce music. Digipaks are typically made from cardboard with an internal plastic holder for one or more discs. Digipaks generally consist of a gatefold paper board or cardboard outer binding, with one or more plastic trays for the CD. They are often used for CD singles or special editions of CD albums due to their unique style of packaging. Digipaks usually contain a letter from the artist directly to the fans giving it a more personal feel when a CD case only includes the lyrics of the songs in the album. This therefore means audiences will be able to build a better relationship with the artist from a digipak as it is seen to be much more personal as it includes a personal letter from the artist directly to fans. Also digipaks usually include bonus tracks which appeal to the target audience as they feel they are gaining more information about the artist and gaining more of their work. Digipaks are much more longer lasting and are very easily accessible where as a CD case only includes the songs from the album which makes it difficult for audiences to engage with the artist as there are no personal elements to a CD case. Overall, a digipak allows the audience to feel more connected with their favoured artist and in turn enjoy their music more so because they can relate to it.

I am planning to create a digipak for our chosen artist as if we were to publicly release the single we would have to have some sort of digipak or CD case to hold the disc. It is important to plan before creating a digipak as it means we have time to think and evaluate what we want to include in the digipak such as certain images, typography and personal elements from the artist. Whilst we are planning we are going to see how effective certain parts of the digipak are and how much they attract certain audiences so therefore, when we come to create our official digipak we will have a better understanding on what audiences are looking for and make it as effective as we can.

 The colours i have used within my digipak are orange, red and black. These colours are effective as orange is the iconic colour of the artists hair which will appeal to the target audience as they will be able to identify the artist easily from looking at it. Also the colour red is used within my digipak as it connotes the theme of love and relationship which is what the artists album about. This therefore appeals to the target audience as they will have an idea of what sort of music to expect from the album and will promote the artist effectively as it shows what the artist's music is like. The colour black is used as its a general colour and most people will be able to relate to it, it also stands out on the digipak which will get audiences attention. 

The digipak is conventional to the soul genre as it includes images of the artist, this is conventional to the soul genre as it shows that the artist is proud of her work and also shows to the audience that her work is about her life experiences. This may help to appeal to the target audience as they would have a better understanding of her music if they knew what her inspiration was. It helps to promote the artist as it shows that her music is important to her as she is writing about her own life. This conforms to conventional aspects of the soul genre as it shows the artist relating her music to her real life experiences making the music more meaningful and passionate.

The images used help to promote the artist as in the first image the artist is seen looking emotional looking down and in the second image of her she is looking into a dressing table as an over the shoulder shot. These images would appeal to the target audience as you can clearly identify the artist and see her clearly, this would appeal to the audience as they would recognise the artist from the images and then want to find out more about her new album, leading them to buy it. This will promote the artist effectively as in both images of her she is seen to be looking emotional and sad which suggests that she is deep in thought about her music leading to audiences wanting to find out more about her emotions and music. An image of a heart has also been used when the artist has hand written her name, this makes the digipak a lot more personal which wouldn't have been included on a jewel CD case, this appeals to the target audience as it allows the audiences to engage with the artist a lot more on a personal level as it shows the artist has written it herself. This therefore promotes the artist effectively as it promotes the artist as a relateable person to audiences.

The layout of the digipak appeals to the audience as the front cover is a large clear image of the artist in the middle of the page and the artists name above her. This appeals to the target audience as they can clearly identify the artist from looking at the front cover from her image and her name. This helps to promote the artist as a wider audience will be aware of the artist as the title is clear and people will therefore see it easier. 

There is a letter from the artist to friends and family which looks like it has been handwritten, this appeals to the target audience as it shows the artist is being more personal towards audiences which would attract them as they would feel they are finding out more information about the artist. This style of writing has also been used to write the artists name twice on the digipak. This promotes the artist as it shows she is more relateable and seen as a 'normal' person as she is reaching out to fans. This writing looks like a vintage style but is still very clear to read. This promotes the artist as being unique and different as the artist has a vintage style. 

The language used within the digipak appeals to the target audience as it includes a list of the songs included in the album, this would appeal to them as they can see what is included in the album before they buy it. Also simply, the artist name is repeated twice - this appeals to the target audience as they are reminded of the artist they are listening to which would promote the artist as being serious about her work and professional as she wants recognition for her work. I have included a letter from the artist to her friends and family - this will appeal to the target audience as it shows the artist being relateable and reaching out to her fans on a personal level.

Planning our digipak has been useful to us as now when we are taking our pictures to include in it, we know roughly what images we want to have so that when we are preparing to make it we dont have to waste time and can have a clear image in our head of what we want it to look like. Planning the digipak has also been useful in relation to preparing us for the use of Photoshop as we will be much more aware and comfortable with using the software which means we can use it to the best of our abilities. Also as the software is professional we may have struggled more using it if we hadn't planned and had a feel for the software which means we wont have to waste time trying to work out how to use it - we can get straight to work. I feel we are much more aware of what pictures we need to take for our digipak as we have experimented with images and found out what images will look best on our digipak, which means when we come to take the images we have a clear view of what we want to include which means we wont waste valuable time.

Planning Editing Styles - Miss Georgiou

Planning Editing Styles
A variety of editing styles are essential within a music video as they keep the audience engaged in whats happening. This is from the editing styles keeping the music video more interesting as it keeps the audience  much more engaged. It makes the music video much more engaging for the audience as rather the video being one long continuous shot which would be boring to watch, it means that there's a variety of shots being used. By simply adding cuts and transitions within a music video it allows and helps the audience to gain a good understanding of the narrative, be able to see the artist clearly in the video and understand the concept. We are going to be editing our music video using Final Cut Pro to add effects, cuts and allow us to time our music video making it a better visual experience for our audience. The main three editing styles we are going to use within our music video Only Love Can Hurt Like This are: slow paced editing, flashback and jump cuts.

The main editing style we are going to use is slow paced editing as our song is from the soul genre and is mainly about emotions and heartache which would make slow paced editing appropriate. Slow paced editing would allow each shot to flow from each other smoothly as it would emit a relaxed atmosphere to the audience which would promote the feeling and mood of the video. We aim to include this editing style as it is conventional to the soul genre as soul music is usually slow paced which therefore is reflected within the editing used. It portrays the soul genre as it gets the audience to engage with what's happening as the editing is not fast which means the audience will have time to think about what they are seeing in the video. This therefore allows the audience to build a relationship with the artist as the audience will then feel more involved in the video as they have time to be thinking about the artists emotions and the storyline within the video. This editing style represents my artist as emotional and hurt as the slow paced editing allows the audience to really view the artist and see her emotions and how she is feeling within the video. This therefore adds to the meaning and purpose of the song which continuously portrays the artist and emotional and hurt.

The next editing style we are going to use are flashbacks. We are going to use these when the artist is looking back at her past relationship and reminiscing on the happy times she had. We feel that using this editing style will help the audience to really engage more in the music video, as it will make the narrative a lot clearer and also allow them to gain an insight into why the artist is feeling the way she is in the video. This will then make them more interested in the music video as they are seeing a different side to the artist and seeing them in a different light which will intrigue them. They will also build a relationship with the artist as they will be seeing everything that the artist is seeing and see what they have gone through in the past allowing them to share the same emotions. This editing style represents our artist is emotional and sad as it shows the artist constantly looking back into the past at when she was happy which will contrast to her emotions at the present. This editing style is conventional to the soul genre as it shows the artist being distraught from her past experiences which is conventional as soul artist's music is usually based on their past real life experiences. 

The last main editing style we are going to include is a jumpcut. Jumpcuts are going to be used throughout the music video as it will join two different shots together and allow the music video to run smoothly. Jump cuts allow our target audience to build a relationship with the artist as they will join all the different shots together, therefore showing different scenes and clips to the audience of the artist. This would therefore mean they will build a relationship with the artist as they will have a better understanding of how the artist is feeling as the audience will see the artist in many different clips. This editing style is conventional to the soul genre as it shows that what she is singing about is overwhelming as it follows her everywhere she goes as the editing technique shows the artist in various different locations showing that the topic of the song is very important to her as she thinks about it all the time. This therefore represents the artist as emotional and in touch with her feelings as it shows her emotions are following her round throughout the video.

Risk assessment - Miss Georgiou

Risk Assessment

It is important to consider risks before filming as it means that we can identify any potential hazards and hopefully find ways to avoid them when we are filming. We have found 8 potential hazards when we are filming and identified his we will stop them from happening. It is important to consider these risks before filming as it means we have considered the safety of the group and the public. 

The risk assessment will assist us when filming as when we are filming and we come across hazards we will now know how to deal with them and mean that we don't waste any time trying to overcome the problems. This means that we have more time to spend filming rather than wasting time overcoming issues when we could be editing our footage or filming more.

Description of hazard	Prevention of hazard
Trailing leads while filming	Use gaffer tape to secure leads
Dropping the camera during a handheld camera shot	Use strap around your hand
Tripping over the tri-pod	Place it sensibly when not using it
Getting too cold when filming outside	Wear warm clothes and have breaks inside
Falling over when running	Make sure the area is clear before running
Going into the road with cars	Film sensibly and be aware
Bath water could spill and we could slip	Mop the floor and keep towels on the floor
Filming in a busy, public area with pedestrians	Be aware of our surroundings. Moving out the way for people and filming at less busy times of the day

Filming schedule - Miss Georgiou

Film schedule

A filming schedule is important to have as it means as a group we can plan when we are going to film. This is important as it means we can make the most of the time we have to film and use the time best to our abilities. Having a schedule means that we will be much more organised and know exactly when we are filming meaning that we can plan what parts of our music video we are going to film at specific times of meeting. When creating a music video it is essential that we keep to our filming schedule as we only have a limited amount of time to create the music video and would be a bad idea if we wasted our time and would mean that our shots would be unplanned. Having a filming schedule also means that we can prepare ourselves for each of the shots we plan to take as there are numerous locations and different hair and makeup styles we are going to use. Meaning that we will make the shots the best that we can as we will have planned what we are going to film each time we meet up.

Did you follow the schedule while filming, or did you make any changes?
      

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	10.11.14 2:05pm	Camden	filming artist in front of graffiti wall	establishing shot, capture both the artist and background in shot.	bright layered clothing, conventional to indie culture	none	Artist Camera man, director, producer	Digital camera, batteries, tripod, memory card
2	11.11.14 4:00pm	Lucys house	filming artist in the bath and bedroom	birds eye view shot looking down at the artist in bed.	artist wearing underwear and a dressing gown with minimal makeup and red lipstick	lipstick, bed, mirror	Artist Camera man, director, producer	Digital camera, batteries, tripod, memory card
3	14.11.14 1:00pm	Lucys house	filming artist sitting at the dressing table doing her makeup	Over the shoulder shot as the artist is doing her makeup looking in the dressing table	artist wearing underwear and a dressing gown with minimal makeup and red lipstick	dressing table, makeup	Artist Camera man, director, producer	Digital camera, batteries, tripod, memory card
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