Individual Digipak - Miss Miller

Individual Digipak

The main purpose a digipak is to engage a consumer to buy into a product the artist is associated with. This therefore benefits the artist as it increases audiences listening to their created art and are also engaging with photographs of them. It also allows the artist to be represented in a certain manner to appeal to a particular target audience. Most digipaks are very personal to the artist themselves and often can consist of a lyric booklet which can also provide more artist photos in addition to personal stories from the artists point of view as well as 'thank you's' to family members, friends and fans, all of which can inspire them to produce music. Digipaks are typically made from cardboard with an internal plastic holder for one or more discs. Digipaks generally consist of a gatefold paper board or cardboard outer binding, with one or more plastic trays for the CD. They are often used for CD singles or special editions of CD albums due to their unique style of packaging. Digipaks usually contain a letter from the artist directly to the fans giving it a more personal feel when a CD case only includes the lyrics of the songs in the album. This therefore means audiences will be able to build a better relationship with the artist from a digipak as it is seen to be much more personal as it includes a personal letter from the artist directly to fans. Also digipaks usually include bonus tracks which appeal to the target audience as they feel they are gaining more information about the artist and gaining more of their work. Digipaks are much more longer lasting and are very easily accessible where as a CD case only includes the songs from the album which makes it difficult for audiences to engage with the artist as there are no personal elements to a CD case. Overall, a digipak allows the audience to feel more connected with their favoured artist and in turn enjoy their music more so because they can relate to it.

The use of colour has an important and primary purpose of attracting potential buyers into purchasing the product. The obvious use of colour on my individual digipak are red, black and white. The colour red is conventional of the genre of soul music as it immediately symbolises passion and love which are two major emotions instigated by the music. Red is a colour that promotes the artist in a positive light as the connotation of passion reveals to the audience that the artist is also passionate about her music and her fans. The next prominent colour is white; this has the clear connotation of purity, which highlights the innocence of the artist and attracts the target audience who sympathise with the artist through her time of heartbreak which is narrated in the song. White also symbolises a sense of freshness on the digipak indicating that the songs on the album are original and new, attracting new buyers and fans of the soul music genre. Black is used with the purpose to create a clear contradiction with the use of the colour white, it's also a colour which represents power. The artist is presented as a powerful character to her target audience who will be attracted to buy her music because of her strong and independent attitude despite her heart ache. The fans will purchase the album in hope that they can adopt some of the artists powerful attitude for themselves, which creates a relationship between the artist and the audience. The black and white images are sparse of colour, the reason for the colourless filter is to continue a mysterious sense about the artist, this deliberately reveals the artist but leaves much under wraps. The idea of this is to encourage people to buy the digipak to continue the consumption and learn more about the artist though their music. 

     The images used within my digipak portray my artist as being focused on her music and work as in all of the pictures she is either off centre or she is looking to the side. This shows that she is more focused on her work than her image, this shows she is a successful artist as she doesn't have to post a lot of images of herself meaning her work is more important. Including images of the artist in my digipak will attract and appeal to fans as they will be able to recognise the artist from the images and therefore relate this back to her past music and if they enjoyed it they will feel more included in the artist. Including images of the artists means that audiences will be able to build a relationship with the artist as they will feel they are seeing a more personal side to her as digipaks tend to include personal aspects of the artist. In my digipak i have also included an image of a kiss mark, i have included this as it portrays the running theme of love and relationships within our album showing her heartbreak within the video and how the breakup has affected her.

      The layout within my digipak is conventional to the soul genre it includes a main image of the artist at the front and includes the artists name and the album title. Within my digipak i have included images of the artist and different texts, the pictures are all based in the middle of the page, this focuses the audiences eye on images of the artist to keep reminding them of the artists image, this will help build a relationship with the audience and artist as the audience will admire the artist and look up to her as there are more personal images being used. The design of my digipak is conventional to other digipaks as it includes a front cover, back cover, tracklist, artist letter to fans and images of the artist. This makes it appeal to audiences as they know what to expect in the digipak meaning they are more likely to buy it as they know what it is going to include. 

The language used within my digipak helps the audience to build a relationship with the artist as i have included a letter from the artist to her fans and friends. This helps the audience to build a relationship with the audience as this is a more personal element of the digipak meaning that audiences will feel they have a better understanding of the artist and have a more personal relationship with her. This will benefit the artist as it shows that she cares about her fans giving the artist a very positive representation of herself as it shows she cares about people who support her music which is a very vital in becoming successful. I have also included basic language within my digipak such as the artists name and the album title, these are vital bits of information to include in a digipak to keep re-emphasising the artists name to keep it in the audiences head. The style of font that i have used within my digipak is a vintage style old fashioned font which is clear to read. I have used this font as it portrays the artists personality and style of being unique and quirky, this helps the audience to build a relationship with the artist as it allows the audience to gain a further insight into what the artist is like as a person making them feel more involved in the artists music. Using this font is conventional to the soul genre as soul music is about being yourself and being unique and using this font defiantly portrays the artists individuality, therefore making the digipak conventional. 

My weaknesses using Photoshop was editing the actual photo such as changing the colour, vibrancy and contrast etc, i overcome this problem by getting my team member Devon, to help me with this and show me how to work out this problem. My strength whilst using Photoshop was cutting around the image to make it separate from the background, i feel this helped make my digipak successful as i used this skill a lot when creating it which meant i had a lot more time to work on my weaknesses and perfect them.
I think my digipak conforms to soul conventions as it portrays the artist being unique and quirky which promotes her own individual style making it conventional to the soul genre as it promotes being unique. I think my digipak appeals to my target audience as it includes a letter from the artist to the fans and also includes some personal images that i haven't used anywhere else making it much more personal to the artist, therefore meaning that audiences will feel they have a better relationship with the artist. Overall i think making my own digipak will help my group to create a successful digipak as we can put all of our ideas together to create a successful digipak as we can work on everyone's strengths and weaknesses meaning we will include everyone's ideas and thoughts.